Monday, May 5, 2008

The 'F' in FOCUS - Find a Need

Almost every person who wants to build a profitable network is looking for the next Carlos Aponte, Corey Citron, or Jeanne Belland.
Heck! we all want people like them who will step up to the plate - swing - miss! - swing! - miss - and swing again til they hit the ball!
But guess what? You won't find them by wishing. You will only find them by sorting through lots of people and looking for the person who will 'tell' you 'why' they want something different in life. Why they may be willing to review your opportunity - and - if it's a fit for them, run with it.
So, how do you get them to 'tell' you why they would do something in addition to their 9-to-5? Simple, ask them!
Yeah, yeah, yeah Willie. Just ask them huh? Yep, but of course you will need a couple guidelines to keep you from ranting on (like me right now). The tool / technique is not new. It's called. F.O.R.M.
  • Family
  • Occupation
  • Recreation
  • Message or Motivation

So the 'F' in F.O.C.U.S. stands for Find a Need using FORM.
Once you've learned what's important to them: Family?, Job?, or Recreation? it will be much easier to know what to 'offer' them.
My new friend Carlos Aponte Jr. made a comment during the recent NewSchool Workshop in Houston. He indicated he had successfully recruited several of the people on his Best and Brightest List (or Chicken List for short) by identifying the SOLUTION they needed to a problem and the offering it to them. Simple indeed. But it takes focus to listen and he did.
Okay, so there you have the first letter for F.O.C.U.S.
F - Find a Need.
Stay tuned for the letter 'O'.....
Until then ... Wow! Wow! Wow!

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